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WhatsApp, Instagram and voice: what each channel actually requires

Every channel has an owner, its own rules and its own invoice. Here is what Meta actually requires, which template category you get charged for, and what a voice call may and may not do.

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An agent does not talk «over the internet»: it talks over a channel that belongs to someone. Meta decides which template is utility and which is marketing, when a service window opens and what each one costs; telephony has its own rules, and they are not the same.

This is what you need to know before promising anything to a client: onboarding requirements, real limits, how each conversation is billed, and what changes on the dates Meta has already announced.

What this line covers

  1. 01WhatsApp template categories and which one you are billed for
  2. 02Service windows and what actually counts as a conversation
  3. 03What a voice call can automate, and with which disclosures

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