Blog · Agencies

Packaging, pricing and delivering AI agents to clients

The business side a demo never shows: what you charge to set it up and what you charge monthly, who absorbs the cost of the conversations, what the client signs, and what happens when they ask for something the agent does not do.

Agencies

Building the agent is the short part. The long part is deciding what exactly you sell, at what price, with what margin once the channel cost is subtracted, and what the law requires of you when the thing answering is not a person.

This line is written for people who bill this to somebody else: agencies, freelancers and consultancies. There are no magic pricing templates here, there are billing structures, real channel costs, and the specific points where a delivery goes wrong.

What this line covers

  1. 01Pricing structure: setup, retainer and what the channel consumes
  2. 02Disclosure duties when an AI answers on a client's behalf
  3. 03Where deliveries break, and how the contract covers it

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Stop reading and try it

The first agent is free and asks for no card. Building it takes less time than finishing an article.